The ZIP archive as the actual user generated content which other players can subscribe to.
Please use the standard zip creator the OS provides. Important: The current version of Halfway has a problem uploading zip files that are made with WinRar. For example, if your mod is prepared as 'myMod.zip', you'll need an image 'myMod.png' right next to it. by testing that the mod works in the game after zipping. You should verify that this is done properly, e.g. Publishing your mod to the Steam Workshop is done via the level editor.